Without a doubt, the most frequently asked question to the
A&R community ishow can I get noticed by the people making
believe your efforts start on a local level with knowing the
correct protocol and tactics for maximizing your profile.
The age old saying of "Build It And They Will Come" is really
the best motto to live by when you are trying to get noticed.
are some very helpful hints and suggestions that should be
implemented in your plan of attack for building a following
and getting noticed.
#1. The Golden Rule: Never ever send your package to
a label that doesn't accept unsolicited material. This applies
mostly to major labels and managers.
#2. Your Press Pack: This is your connection to the
music community which will be buying your independent piece
of product, booking your band, writing or reviewing your material
or perhaps just forwarding it to a friend. It should include
the following: Your product (CD, cassette, video), properly
labeled with all the necessary informationband name, song
titles, contact person (crucial). And make it legible.
#3. Your Photo: This is a big one. Make sure you have
an up to date picture of you or your band (the spandex and
chains from 1986 won't do any good in today's market place).
The community wants to know what you look like now! This is
show biz and image is everything. It doesn't have to be anything
elaborate, just current. This quite possibly may end up in
a local trade paper or magazine or it may be used to promote
your image at a local club or on the internet. So please make
sure you present yourself in the best light.
#4. Live Shows: Make sure your live show is intact.
If you're not ready to perform live, DON'T!. The millions
of people who haven't seen you yet won't mind waiting just
a little longer for you to get it together. In many cases
you only get one shot with people so make it count.
#5. Fanbase: Growing your fan base and keeping them
informed of your developments is paramount. This is sometimes
the most prominent element that labels and managers look for.
How many people are you drawing to your shows? How many people
are on your mailing list? How many units have you sold independently?
How many T-shirts have you sold? Make sure at every show you
have a place where new fans can sign up for your mailing list.
#6. Local Press: Include the local press in your plans.
Find out who writes tape, CD and gig reviews and send them
your stuff. Invite them to a show and get them excited. They
can become great allies for publicity and hype.
#7. Local Resources: Exploit all your local resources
, like music stores, high schools, colleges, festivals, holiday
events. Build locally, first.
#8. Network!: Seek out those people in your neighborhood
who are connected, or who know someonepossibly an attorney,
manager, or even your local record store. You'd be surprised
just how close you are to a direct contact in the industry.
you are an artist seeking to grow and spread your music, these
suggestions can help you. A career-minded artist never rests
on his laurels and must keep reinventing himself. It's a much
better bet to start out small and grow step by step. Your
foundation is the key, not the amount of your first advance.
to repeat what I said earlierBUILD IT AND THEY WILL COME!
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