HELGAR

HELGAR is the artist project of Icelandic creative Helgi Pjetur, an active tech entrepreneur, former footballer, and longtime contributor to Iceland’s indie music scene.

In his early 20s, Helgi joined the founding team of what became one of Europe’s first music streaming platforms (Tonlist.is), and went on to start an indie label that championed emerging Icelandic talent, including Lay Low whose 2006 debut became Iceland’s best-selling album of the year.

The name HELGAR is drawn from the plural of his own (Helgi = “weekend” in Icelandic; Helgar = “weekends”). His project is rooted in emotional honesty, atmosphere, and lyrical depth. Somewhere between electro-alt pop, indie rock and cinematic pop, Helgar’s music captures the weight of lived experience with stark beauty.