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By Michael Laskow

The TAXI Road Rally

TAXI’s 22nd Road Rally convention begins on the evening of Thursday, November 1 and ends on Sunday, November 4. It’s closer than you think, and the planning is well under way at TAXI world headquarters!

Your planning should begin well in advance of the Rally as well, so we recently asked TAXI members who have attended past Rallies to share some tips to make the weekend super productive for you, and of course, lots of fun!

From the TAXI Forum:

If you are driving to the hotel and intend to park in the hotel's parking structure, be sure to inform the check-in person [at the hotel’s front desk] you want the discounted TAXI RR attendee rate. (Hopefully that's still in the offering.) They will give you a special card/ticket for the self-service entry/exit gate. Might save you a few bucks. The entrance to it is on the right side, behind the hotel, as you enter off of Century Blvd.

Peter Rahill

And to me, the most important thing you can do: PRACTICE YOUR ELEVATOR PITCH so when someone asks you what you do, you can answer coherently.

Hope this helps.
Paul Croteau

Socialize, socialize, socialize. Don't hide in your hotel room. When the day’s events are done, make sure to hang out at the bar and introduce yourself to every person possible. You might meet a new collaborator, you might learn an awesome recording technique, and you might just make some lifelong friends!

John Lewitt

Don’t go up to people and try to make a connection with only how it can benefit you in mind; be genuine and build real relationships. These aren’t just connections you’re making, they are potentially great relationships and friendships. The few people who come off as needy and are just looking to benefit themselves, stick out like a sore thumb.

Mark Himley

The TAXI Road Rally

Don't think of it as only being about meeting A&R folks, getting "discovered,” etc. Meeting and building relationships with other TAXI members is probably the most important part!

Casey Hurowitz

This might seem obvious but Take notes, Take notes, Take Notes! I still review my first TAXI Rally information. There is just too much to rely on your memory!

Mike C

Graham Andrews

Laurel Gonzalo

The TAXI Road Rally

From Facebook:

Ask folks at the Rally what you can do for them. It's not about you, it’s about the community. It’s about sharing information. Everyone is a resource. Also, make sure to hit the Thai place [next to the hotel], and get some bacon at Denny’s [down the steeet].

Ed Hartmann

Have a simple but professional elevator speech... business cards, if you are handing out CDs, have labels printed or go to the Disc Makers booth and make sure they look professional... remember that business card or CD is what will be representing you AFTER the Rally.

Bob Mete

If you submit music to a music industry professional for them to listen to and provide feedback on after the Road Rally, MAKE SURE TO FOLLOW UP WITH THEM after the fact! I've been a presenter/mentor at the Road Rally for 15 years in a row (wouldn't miss it for the world!), and each year, I typically receive 50 to 60 CDs (or other media) from attendees who want me to listen to their music and provide feedback. Consistently, only five or six of those people ever follow up with me. That's only TEN PERCENT of the people who ever follow up! Not only does following up get them the feedback they seek, it also makes them STAND OUT as one of the few who are professional and reliable. I always remember them, and have developed great professional relationships (and friendships) with many of them over the years.


The TAXI Road Rally

If a breakout session isn't for you for any reason, feel free to politely leave and go to a different one. One size doesn't fit all!

Stephen Davis

Don’t be shy. Put yourself out there and introduce yourself to those around you.

Randon Purcell

Write down the names of the people on the panels and note what they do. Also taking a picture of the people on the panel can help you remember who they are by putting a face to their name for future reference. You'll meet so many people by the end, that it's hard to remember who does what, and what they looked like, unless you have a photographic memory in which case, I'd love it if you could share some of that. lol. Googling their pictures can also be helpful.

Rebekah Maxwell

Carefully choose your One-to-One Mentor. That connection from the 2014 Road Rally has been the most enjoyable and profitable for me.

Laurel Gonzalo

Take some quiet time during the day to recharge your batteries!

Suzannah Doyle

Making friends and building relationships with your peers is just as important (I would argue more important) as making connections with industry pros.

Ethan Okumora

Have fun; these are all great people.

Neil Silverman

Show up as your true self – not your representative

Mary Shaw

SLEEP!! No matter how much fun you’re having, SLEEP! I am speaking from personal experience. Sadly, it took me till my third Rally before I figured this out and heeded my own advice.

Ted Fox

From Instagram:

Pace yourself. You literally CAN’T do everything there is to do. Then focus on enjoying the things you ARE doing. Be in the moment. And, people are more important than sessions. Foster relationships.

Steven Guiles

Make a goal for the rally. What do you need/want to learn? Focus on that. Too many things will leave you a bit overwhelmed.

Michelle Lockey

Even if you are an introvert (like me!!), decide ahead of time to be bold and talk to people! Network! Ask questions!


The TAXI Road Rally

From Twitter

Stay at the hotel on site. Well worth the cost, plenty of people look to split the cost. Look on the TAXI Forums to find new friends! - Patrick Adams

The 2018 Road Rally is in the planning stages, so this year’s schedule isn’t locked in yet. If you look at the 2017 scehedule, you’ll get a great idea of the amount and quality of the information offered each year.

We’ll update you as panels, classes, and mentors are confirmed. Register for the Rally soon, buy your plane tickets well in advance, and book your hotel rooms ASAP, as they sell out every year, and you don’t want to miss being at the epicenter of activity and networking!

See you soon!