Emergency Tiara is all old school bop vibes and perfect high fashion aesthetic, mixed with modern day experimental pop and that’s just barely brushing the surface. Born and raised in Japan, Emergency Tiara frontwoman Juri Jinnai was practically born a musician, singing before she learned how to talk. From choir in elementary school, to becoming choir captain and eventually going on to perform for famed Japanese conductor Seiji Ozawa, it wasn’t a stretch when the young songstress began writing her own music and started her first proper band, Nanashi in High School. Jinnai’s love of music brought her stateside to study at the much acclaimed Berklee College of Music, and after graduation found herself in NYC kick starting her music career. Jinnai formed Emergency Tiara in creative partnership with producer and frequent collaborator Dave Cole and since its inception, the project has expanded to a seven-person band—and that same growth goes for the range of the project's influences, from the French pop of Serge Gainsbourg, Prince, and David Bowie to Ella Fitzgerald and canonical J-Pop-punk Judy and Mary.
Emergency Tiara has been a standout favourite in the fashion world, performing at parties for the likes of Escada, Bulgari and Fendi amongst others while her music has garnered acclaim from CoS, Paper, Wonderland, Clash, just to name a few. As the creative alchemist behind Emergency Tiara, Juri merges left-field and classic pop sounds to create something entirely her own—drawing from personal experience and her own feminist expression for art that's as life-affirming as it is thought-provoking.
Her aesthetic and melodies may be sweet sugar and light-hearted, but her battle cry is fierce empowerment. As Wonderland so aptly put it, “the Tokyo-born/New York-based musician seeks to express the things her various cultural experiences have long told her to keep at bay.” Juri is using her voice to fight for others who might still be struggling to be heard, and what a brilliantly beautiful, inspiring way to do it.