Using TAXI to Take His
Career to the Next Level

Passenger Profile: Martin Haene


By Kenny Kerner
TAXI Member Success Martin Haene
Currently living in Buelach, Switzerland, Martin Haene has achieved plenty of success on his own, but uses TAXI to the max by seriously considering the screener critique comments, reading the listings carefully, and he's even been learning about the music business from purchasing some of the recommended books. This is a TAXI member with some serious things on his mind. Let's take a look...

What musical instruments do you play and when did you start playing?

I started playing flute when I was eight years old and switched to guitar when I was 10. When I was a teenager, I started to practice guitar like crazy — sometimes 10 hours a day. Today, I'm playing mainly stringed instruments including Greek bouzouki, mandolin, lapsteel guitar, six-string guitars, as well as programming, and I play a little bit of keyboards.

Did you take lessons or are you self-taught?

I did take lessons on guitar and for a short time on piano. I still educate myself in styles that I haven't done before, learn to orchestrate classical instruments and music theory, and read business related books. So I'd say though I had lessons on guitar, I'm pretty much self-taught.

Do you come from a musical family?

No, not at all. Though all of my siblings played an instrument, music hasn't been something too important in my family. But it always meant so much for me and I went my way no matter what other people said.

What first attracted you to music and who are your influences?

The electric guitar was the instrument that attracted me the most — I don't know why, but it was fascinating me since I was a little child. My influences are Pop, Rock, Blues — Jimi Hendrix was a major influence for me. Later, in my 20s, I've started to explore almost all styles of music including Hip Hop, R&B, Ethnic, Metal, Lounge, Drum 'n' Bass.... and everything in between. I'm still exploring and learning new styles and I listen a lot to all kinds of music.



At what point did you realize you could make a career out of music?

I always wanted to do music professionally, but I didn't know how. I was teaching other guitarists when I was a teenager. I played live for a couple of years as a guitar player, and finally I found my way in the studio. I found out what I like to do most is working in the studio; composing and producing my own music — but I still had no clue how I could make a living of that. Through TAXI and learning to understand the music industry, I found out that there actually is a great market for the music I'm doing. It was a process of maybe one or two years which made me realize that a) I can make a living, and b) how I can achieve it.

Is there any kind of music scene in Switzerland where you live?

Yes, sure. There are lots of bands, and the market for Pop/Rock sung in Swiss-German has grown during the last few years. Besides that, there are also commercials, films, etc., that all need music.

Were you able to achieve any kind of success BEFORE joining TAXI?

Yes, before I joined TAXI some of my songs got cut on various artist records of which some landed in the official charts (Top 30 Switzerland, Top 100 U.K.), some of my songs were played by supporting acts of big names such as Ronan Keating and DJ Bobo (DJ Bobo is not known in the U.K. and the States, but a huge star in other parts of Europe as well as in Asia).

Some of my tracks also got placed in MTV shows like yo mama, Denied, Pimp My Ride, Next, Rob and Big, and Parental Control in the U.S. through a publisher I know.

How did you first hear about TAXI and what made you become a member?

Actually, I knew about TAXI for about two or three years before I joined. I didn't join because I was skeptical about it. I thought there must be some strings attached. One day I was surfing on the TAXI forums and was talking with several members. I realized that the system of TAXI really works, there are NO strings attached, and there seems to be a possibility to get my music placed through TAXI. Now, after one year of having a membership with TAXI, I can only say that TAXI really does do what it promises — if you have the right music, are willing to learn, and keep working you will succeed.

How has TAXI helped your career?

Actually, sometimes I regret that I didn't become a member before — I did get six deals and four placements (ABC Family Lincoln Heights, feature film, worldwide ringtone deal, cut on a Sony/BMG sampler) in my first year of membership alone — I was very surprised by this. In fact my plan was to join TAXI and hang in there for two years before I start getting deals. Actually I was wrong — in a good way!



What, if anything, have you learned from being a member of TAXI?

TAXI helped me to focus on what exactly I want / what my role in the industry could be (and where I could be successful and have fun). I didn't know too much about the film/TV/multimedia world before I've joined TAXI.

Also, I've learned a lot from the song critiques. For example, my first deal was with a song that I've re-done after receiving a critique (and a return). I did the changes, sent the song again, and boom — there it was, my first deal through TAXI. Besides that I learned how to "read" the listings and interpret them correctly as well as what is requested in styles that I'm not an expert in (e.g. electronica).

Finally, I've found some great books through TAXI that were very educational. As a result of this (amongst other things) I'm planing and working focused on going full-time as a music-producer/composer. Books, talks with members, discussions on the TAXI boards, the videos on youtube, etc., gave me a better picture of some parts of that industry and helped me to decide in which part of the industry I want to work.

What are your career plans for 2008?

I have plans to expand my works for music library as well as for local video/film production companies, especially in guitar-driven tracks in all kind of moods and styles. As a result of some of the books I've found through TAXI, I defined my goals, my strategy, and my tactics. I've written a simple but effective business plan and now I'm working to transform my plan.

Another satisfied TAXI member. I've been telling you for years that we mean exactly what we say. TAXI can open the doors to the music industry for you and with every Passenger Profile I do, that evidence becomes even more obvious. Why not give us a call and get a free membership information kit. Check it out. You also might wanna check out TAXI Dispatch. Just remember this...TAXI is there for YOU! See ya next time!











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