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When TAXI Members submit their material
to the TAXI Industry Opportunities,
they can request a Song Critique. This means that the industry pro
on TAXI's A&R Staff who listens to the material will give
the member specific feedback on the piece.
TAXI's Critiques are one of the most valuable aspects of
the TAXI service. It is one of the only opportunities in the
music industry where you are guaranteed that a high-level
music industry decision-maker will give you a careful analysis
of your material.
Wise members use this to hone their songwriting skills.
In fact, many members tell us that the Critiques alone are
worth the price of admission.
Of course, it is often difficult to be open-minded about
a critique of your material. You may shy away from hearing
your creations criticized. But every musician gets critiqued
whether they like it or not. Everyone who hears your music
is critiquing it, just as you critique everything you hear.
However, not everyone will tell you what they honestly think
of your music. In fact, most people, recognizing how sensitive
an area it is, will be reluctant to give you any bad news.
Even if the reaction is positive, it is not the reaction of
a professional who is familiar with industry standards, and
who knows what it means to stake your job on a song or an
artist.
The importance of song critiques came clear to me when a major
hit songwriter came to me early in my publishing career and
asked my opinion of a song he had just written. Nervous, I
asked "What are you asking me for? I haven't written
any number one songs."
"For one thing," he reasoned, "songwriters
get too close to their own material to be able to judge it
impartially. And for another thing, you have to write 99 pieces
of crap to get to that one good song!"
His ability to detach himself from his songs, and be willing
to accept honest feedback, is a trait I have seen in most
professionals over the years.
The song critiques we provide at TAXI serve as an honest, objective,
impartial sounding board made up of industry professionals.
Where else can you get what amounts to private coaching on
your songwriting and your career?
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